Communication and marketing

in

Thanks to its extensive experience with a wide range of industrial sectors, the commercial department can provide customers with in-depth advice on the most efficient and innovative commercial and marketing tools along with ideas on how to make strategic use of the best communication instruments. In addition, the commercial department can also offer services that support the customer as it develops its business.

Marketing and communications services:

  • press relations and relations with other media sources, consulting advice on the organisation of events, press office activities, crisis management and content management (online and offline);
  • analysis and evaluation of the redemption of different communication instruments.

Sales and distributions network:

  • consultancy services on logistics, inventory management, physical distribution of products and relations with suppliers;
  • assistance in the growth, organisation and management of the sales network;
  • contract closing and establishment of incentives for sellers, agents and representatives;
  • consultancy services and assistance for the establishment and implementation of franchising networks;
  • onsite or distance training (e-learning) for sales managers, agents and representatives.

Foreign trading:

  • assistance in the internationalisation and cooperation between companies, legal-commercial consultancy services for operations in foreign countries, information on exports and foreign investment incentives and subsidies;
  • consultancy services in trading relations in Italy and abroad;
  • preparation of import/export contracts, transport insurance and foreign payment guarantees;
  • assistance in the protection, licensing and use of commercial brands and trademarks;
  • research of foreign trading partners, distributors, depots and carriers;
  • consultancy services on international transport and distribution;
  • information on international fairs, trade shows, organisation of fact-finding missions in foreign countries.

Trading consultancy services:

  • consultancy services in marketing, advertising, sales strategies and export and customs regulations;
  • information on retail and wholesale trading, export financing and insurance, internationalisation opportunities;
  • consultancy services on price policies, advertising campaigns, relations with large scale distribution, obligations and opportunities for packaging and labelling products, direct marketing;
  • assistance in the evaluation and choice of suppliers, optimisation of purchasing and procurement duties, territorial analyses, warehouse planning, organisation of physical inventories, assistance in coding systems.